Polaris gave the brand a presence people remember. We are known now for who we are, not just what we do.
Treatment journeys, brand films, education.
Some films need a real voice and real emotion. Others need to show the technique, the product and the result. Most need both, shot where the work actually happens.
Stills pulled from the films, shot alongside the filming.
We know these rooms.
An operating theatre, a dental surgery and a training studio each ask something different of a crew. We adapt our approach to suit the room.
Aesthetics clinics and doctors
Injectables, skin, energy devices. Treatment journeys from consultation to result, filmed without turning a patient into a prop.
Dental practices
Implants, smile design, orthodontics. Dentistry is its own game, not aesthetics with different teeth, and the films treat it that way.
Surgeons
Plastic, reconstructive, oral and maxillofacial. Procedural coverage handled with the discretion the theatre requires.
Aestheticians and skin clinics
Facials, peels, laser, long-term skin programmes. Results that build over months, told as a story rather than a before and after.
Device and pharma brands
Launches, KOL films, congress content. Documentary craft applied to a category that mostly still shoots product on white.
Training academies
Course libraries, technique modules, online curricula. Multi-camera teaching content built to be watched all the way through.
Planned as a bespoke production, not a generic content day.
Most of the work happens before anyone turns a camera on. It is what keeps the day smooth, and what makes the films work.
Strategy, then a recce.
Discovery first: we work through what the content has to achieve, who it needs to reach and how it will be used. Then we visit: the space, the team, the schedule. The shot plan, or the storyboard, comes out of that, not out of a template. We learn the procedure, the patient path, and where a camera can and cannot be.
Planned with you, run by us.
A crew sized to the room and briefed before we arrive, who understand procedural etiquette and patient sensitivity. The schedule is agreed with you in pre-production, so on the day your team gets on with the work and we keep it to time.
Cut for every format.
Horizontal for your site and YouTube, vertical for Instagram and TikTok, stills captured alongside. Cut from the same material, so the look holds across every channel.
Not a generic team with cameras.
The craft is the part you can see. The reason the films work is the thinking underneath them.
We start with your brand.
Nobody here shoots blind. Before anything is filmed we work out what the content is actually for: your brand, your commercial goals, the audience you want to reach, the work you want to be known for. Where brand guidelines already exist, we work inside them. Where they do not, we help lay the blueprint first.
Native to medicine.
You are not spending your day explaining things to us. Film and medicine rarely share a vocabulary. Ours does. The studio is built on biomedical science, medical research and years spent working inside clinical environments, so the procedure, the terminology and the consent conversation are understood before we arrive.
Documentary, in the real sense.
Not b-roll with a voiceover. It means sitting with a patient and drawing their story out in their own words, on a day that is nerve-wracking for them. That takes documentary experience and clinical bedside manner at once, which is why our case studies play like short films rather than testimonials. Where a brief calls for beauty-campaign polish instead, we shoot that too.
Prepared, so filming stays calm.
It is the invisible part of the job. The recce, the shot plan, the kit chosen for the space we are filming in, not the one we are used to. It is also the reason clients book us again.
Scaled to the brief, not to a package.
A single case study, a launch campaign, or a year of content. The craft is the same at every size.
Treatment journeys
A real treatment followed from consultation to result, in the patient's own words. The format that does the most work, on a practice page or in a brand campaign.
Brand and campaign films
Editorial, campaign-grade work with the polish the major device brands use. Built around the actual product, practice or person, never a stock idea of one.
Course and module content
Full curricula and technique libraries, multi-camera and built to teach. Delivered at scale for academies, device brands and training providers.
Vertical cuts
Reels and shorts cut for the feed rather than squeezed into it, delivered on their own or alongside longer films.
Photography
Frame-grade stills captured alongside the filming. Consistent lighting and framing across an entire series or catalogue.
Procedural and congress
Technique recordings, surgical coverage and conference content, cut with clinical accuracy intact.
Direct with the founder.
Sulaimaan Haq, founder of Polaris Medical. A decade as a cinematographer, director and creative partner, across commercials, feature documentary and medical film, for independent practices and global brands alike.
He holds a Master's in Documentary and a BSc in Biomedical Science, and led research delivery in the NHS: consent, four-hour patient assessments, mental health screening, phlebotomy and sample processing. The work ran from AI in the operating theatre to the national PHOSP-COVID study at Imperial College London. He works with clients on the strategy as often as the shoot. Most of them found us through our work on Instagram.
Tell us what you are planning.
A short conversation to check fit, scope and timing. If we are not the right team for it, we will say so.